Wednesday, January 30, 2008

娛圈911公關界綺夢

2001年9月11日,花旗國紐約朝早9點55分,當時雙子塔只係冒煙,未冧之前,英國首相貝理雅有一位spin doctor「政治化妝師」叫Jo Moore,就喺嗰一刻發電郵畀各部門,電郵話:「It's now a very good day to get out anything we want to bury(今日係出壞消息嘅好日子)。」

呢句建議,冇錯非常涼薄,被揭發之後Jo Moore玩完,最後轉行做小學教師。

面對政治化妝、公關學上嘅問題,小弟唔多識,只係靠睇克林頓同萊溫斯基嘅醜聞,從中學習到皮毛,所以想向蘋果名采版台柱左丁山叔叔請教一下,喺公關學上,以下論調合唔合理。

靠自爆博同情

(一)壞消息一定要自己發放:今時今日互聯網世界,做過嘅嘢一定會被揭發。所以自己嘅壞消息,一定要自爆。理由係傳媒得到嘅所有第一手消息,都係喺你自己口中講出,結果殺傷力可以減低。

加上以自首形式自爆,唔係遮遮掩掩欲蓋彌彰,有懺悔意味,喺傳媒、讀者面前可攞啲同情分。

(二)突然有神風護航:喺自己啲壞消息傳出嘅同時,有另一段更震撼嘅消息,咁你嘅一切壞消息,即時由頭版新聞變成內版。

例如美國911當日,香港政府即使公佈2046都唔會有普選,相信第二日除咗《蘋果日報》,都唔會有報章做頭版報道。

趁壞消息避禍

講到呢度,小弟想問大家一個問題。呢次唔係娛樂圈911事件咩?首先,第一架飛機撞向大廈(第一張淫照被公開),大家理所當然半信半疑。不過都會開電視、電腦睇睇。

當大家嘅焦點都放喺大廈上,第二架飛機就撞正(第二張淫照出現)。

雖然明知可能仲有第三架飛機撞向五角大廈,不過一個Jo Moore級嘅土產公關,就會把握機會為老闆出壞消息。

而噚日開始爆發嘅娛圈911中,有邊個為自己出咗遲早會俾人知嘅壞消息?而因為呢個911避過咗做頭條新聞?最後,今日政府又有乜嘢壞消息出咗,不過由頭版變內版呢?

23 comments:

  1. edison

    bobo, gill, 柏之... and ...

    今生無悔

    ReplyDelete
  2. 網上藝人合成相,自發明photoshop以來已經存在,冇人會當係一回事.

    但係今次,當事人做乜咁大反應?

    居然重多人討論過今晚美國減唔減息.

    用陰謀論睇,有啲嘢嘅........

    ReplyDelete
  3. yes, very suspicious.
    someone powerful is behind all of this. who will be benefited by this news?

    ReplyDelete
  4. But the photos are true ! That's the point. Otherwise, Edison should stand out ...

    ReplyDelete
  5. 1)there is no doubt that some of the photos are real.
    2)But for Gill, i am not sure.
    3)Also I think edison 同好多唔紅既女仔都有一手. 點解正係post D 有賣點女星既相. 唔紅果d去左邊? 好明顯係想做news.
    4)即係話有好多唔紅女仔既相味出街, 同阿Gill成日比人偷拍...會唔會有d 偷拍相都味出街而被合成(我見有綱友搵近公主xx記d相, 應該無咩用)

    ReplyDelete
  6. 又係陰謀論.

    係唔係同某機構即將被分拆上市有關?有人想贈慶?

    ReplyDelete
  7. 如柏文兄講,正如古龍小說中,葉孤城以「決戰紫禁之巔」來掩蓋謀朝篡位般,轉移視線?

    怪不得祖國的最近官方聲明中,都隻字不提「港股直通車」。搏香港和內地的人將焦點放在這次娛圈「黃」照風波中。

    若依你在money cafe中所講,是我們中國政府的公關最高明了!

    P.S. 柏文兄深明科技,說真甚麼FBI和國際刑警也多餘,有心發相給你捉到,猜想只有搏出名的瘋子,不然想捉這個人,是妙想天開!

    ReplyDelete
  8. to Pulp.

    It is NOT composite photo. Thats why its a big deal.

    to Allan,

    I still think it is Bo Baby from Bank of EA hahahahahhaha

    To fred...

    Edison is indeed 今生無悔... Which is good because there are a lot who wants him dead right now. hahahahha

    ReplyDelete
  9. Pakman: Edison is probably your GOD now... if he's assassinated you'll probably 上香 to him every day haha...

    I'm really not surprised this happened. People've been whispering the sex that's going on in the Hong Kong entertainment industry... female stars providing services to bosses to get ahead etc. Stuff I've heard about 周慧敏 were downright nasty... this incident just puts this front and center.

    ReplyDelete
  10. appledaily 今日無左金手指
    何解???

    ReplyDelete
  11. 栢文兄因為之前那篇"發明電燈膽"的題目泄露了蘋果當日第二天的頭條而被正式終止合約.....!!!

    ReplyDelete
  12. >>呢次唔係娛樂圈911事件咩?

    絕對唔係喇。呢次事件根本對娛樂圈毫毛壞影響。最多只係眾女士既911啫。

    不過你咁公開學 Jo Moore 講話趁壞消息避禍,你係咪想乘機轉行做小學教師先 :)

    ReplyDelete
  13. To Pakman:

    Is Mr. CEO's case an example of "black swan"?

    To everyone:

    I bet everyone must be thinking what the CEO is gonna do next? Let me remind you all, he is a CEO, he is an expert to handle crisis. All he need to do is say exactly what he always tell the media in the past: "LAY D 野響外國好流行, 好多HOLLYWOOD SUPERSTAR 刀係咁, 香港人5好咁大驚小怪la." what else can the media say?

    ReplyDelete
  14. 件事發展到今日十足十港產片
    套戲收得即刻開續集 續續集 續續續集

    乜仲有人信係堅料?

    ReplyDelete
  15. 孫柏文你掛住search相所以交唔切稿呀今日?

    ReplyDelete
  16. IP from mainland? Video is coming?!

    稿呢?

    ReplyDelete
  17. 肯定打飛機打到無力寫稿。

    ReplyDelete
  18. 沈大仙又繼續叫人沽沽沽....今天力讚自己叫沽"三保"及"港交所"如何如何...還推介接力沽香港地產股...>偷到一次雞係到做保長.請返鄉下幫手鏟雪.做一點好事!!

    ReplyDelete
  19. http://www.hsbcnet.com/hsbc/solutions/announcements/hsbc-plans-restructure-sivs

    微軟收購yahoo唔請教你啦..反而想看看你對以上再攬上身行徑有否意見?!

    ReplyDelete
  20. But the photos are true ! That's the point. Otherwise, Edison should stand out ...

    ReplyDelete
  21. 圣誕節馬上到了,提前把祝福送到!
    圣誕節快樂!元旦快樂!

    ReplyDelete